The incentives for participation in the trading were great and the inducements to remain in the trading alliance abundantly clear. Remarkably, the system, even across many miles and cultures, operated basically on a handshake [which itself was an expression of trust that showed that the hand held no dagger]. Given the cost and time of going to court over business disputes - not to mention the often corrupt and uneven disposition of justice from the Fatimidi judges - the Maghribi created their own stateless form of justice that worked very well. The key to ensuring performance and compliance: cheats and deadbeats were immediately humiliated and ostracized. In today's parlance, they were voted off the island. The fear of public reprisal and shunning proved to be an extraordinary self-enforcing mechanism.
Nobody can enjoy the fruits of success if you have to argue with your own conscience.... People may listen to what you say but they will believe what you do. Values are a matter of trust. They must be reflected in each one of your actions. (Azim Premji - Chairman, Wipro)
While we're sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million - ouch) selling so many items so far under cost. However, it was our mistake. We will be honoring all purchases that took place on 6pm.com during our mess up. We apologize to anyone that was confused/or frustrated during our [sic] little hiccup and thank you all for being such great customers. We hope you continue to Shop, Save. Smile. at 6pm.com.
An enormous pleasure in life is to be rightly trusted. (Charlie Munger, Vice Chairman, Berkshire Hathaway